![]() ![]() ![]() with “unbelievable sound and graphics capabilities” that, to this day, he feels doesn’t get its due. HIS FIRST computer-his family’s, actually-was an Amiga 2000, a little-remembered late-80s high-end P.C. HE PLAYED tennis as a youth and was often told that he looked like Pete Sampras. I’d be curious to learn the history of these slides, because they’re, like, not at all safe.” “You zip down them sitting on top of flattened cardboard boxes. “It’s basically these two concrete slides in a quiet, residential neighborhood,” he says. He has waxed enthusiastic over the Renaissance Salon in his current hometown of San Francisco (“My last haircut generated mucho complimentos” ) and panned Frankfurt’s airport (an “authentic interpretation of Dante’s Inferno” ).ĪMONG THE happiest discoveries he has made by perusing Yelp reviews is the existence of the Seward Street Slides, in San Francisco’s Castro district. HE IS himself an avid Yelper, reviewing under the profile name Big Papa. (The Naked Cowboy in Times Square was averaging four stars out of five at press time.) Herewith, some info gleaned from a meandering conversation with the Yelp C.E.O., who turns 37 this November. Ten years after its founding, Yelp is the Web’s premier site and app for customer reviews-not just of restaurants, but of shops, kiosks, food trucks, parks, bus lines, funeral homes, D.M.V. A few weeks of hasty re-coding later, Yelp was reconfigured to make reviewing its raison d’être, and Stoppelman has never looked back. But something funny happened shortly after Jeremy Stoppelman’s project, Yelp, went live: its users embraced the site’s “Write a review” feature to a degree far greater than anticipated. He was just another gangly Web 2.0 kid with a good job in Silicon Valley (at PayPal) and a big dream: in his case, to launch an online successor to the Yellow Pages. ![]()
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